Aspiration has taken their marketing aim directly at some of the biggest banks by offering what they see is a better product and experience; “We’re not going after these banks for the sake of it, we’re talking about their actions and their approaches versus ours,” said CEO Andrei Cherny to TearSheet; the company does not charge ATM fees or monthly service fees and investments are done on pay what is fair basis; Aspiration is going beyond just the user experience by donating 10 percent of revenue to charity and focuses on whether customers spend at companies that are ethical and sustainable. Source.
Recent news of deposit products from Aspiration, SoFi and Wealthfront point to a wider trend in the market of fintech...
Luxury and fashion markets are structurally different from finance or commodity markets in that they seek to limit supply in order to generate value. This increases price and social status. We can analogize these brand dynamics to what is happening in NFT digital object markets and better understand their function as a result.
We’re not cool. That’s why we’re in finance.
But people want to be cool. As highly social and intelligent animals, we want and need to belong, differentiate against each other, and negotiate for status. We create signals and hierarchies to create pockets of relational capital, which we then cash in for real world benefits.
Such mammalian realities are contrary to the economic rendering of the homo economicus, the abstracted rational agent making choices in financial models. In 2021, our financial models are waking up and instantiating themselves, becoming Decentralized Autonomous Organizations (DAOs), spun up by DeFi and NFT industry insiders, and implemented into commercial actions onchain.
Digital bank Aspiration has created a new spend & save account which is similar to a high yield checking account;...
Aspiration, the digital bank that focuses on sustainability and conscious consumerism, just raised $135mn in new capital; the round was...