SoFi Looks to Grow Network with WeWork Deal

SoFi recently partnered with WeWork to offer discounted student refinancing to WeWork employees and members; the move is part of a broader strategy for the company to move beyond their initial target market of alumni from top universities; offering student loan repayments as a workplace benefit is a new trend as companies look to help young employees get out from under the mountain of student debt; “The bigger story is that the student loan pay down as a benefit is a massive industry that hasn’t even got going yet — every Fortune 500 company is going to have this as a benefit in the next year or two,” said Peter Renton, analyst and founder of Lend Academy, to TearSheet. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.