Lessons from the Starbucks Mobile App for Payments Companies

More than 20 million customers use the Starbucks mobile app for payments at least once every 6 months, that is better adoption than Apple Pay, Google Pay or Samsung Pay; TearSheet looks at 4 lessons these payments companies can take from Starbucks; adding loyalty incentives to customers who pay with the app, match payments with customer habits; make the experience consistent and use customer data to personalize their experience. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.