Vanesa Meyer is Vice President and the Head of Innovation Design and Regional Solutions at Visa for the Americas, including US, Canada, Latin America and the Caribbean. She sets the direction for Visa’s Regional Innovation Strategy and leads a team of product experts, designers, software engineers and solution architects across Visa’s Innovation Centers and Studios in the region.
Responsible for co-creating new payment and commerce experiences with key industry leaders, she and her team lead innovation engagements with some of the largest technology players, including Digital Partners, Start-ups, Retailers and Financial Institutions, resulting in new product pilots and MVPs in market. These innovations enable Visa’s ecosystem to adapt to emerging trends and drive Visa’s leadership in electronic commerce and payments.
Vanesa has over 20 years of experience leading teams in the payments, technology and financial services industries having worked previously for MasterCard, Citibank and Centennial Communications.
Vanesa holds a Bachelor Degree in Business Administration and an MBA in Marketing from the University of San Andrés in Argentina.