HSBC Uses AI for Rewards Program

HSBC is looking to leverage AI to predict how customers might redeem rewards points; the bank is looking to market specific offerings to the person so they get a tailored experience; the bank has partner with Maritz Motivation Solutions who uses technology to suggest categories to cardholders based on their likeliness to redeem the rewards; with so much competition in the market the bank knows they need to better tailor their experience to the different types of customers they have. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.