How UK Millennials Interact with Financial Technology

Writing in AltFi Nick Woods, Head of Financial Services at Instinctif Partners, takes a look at how the UK’s millennials interact with financial services; the vast majority, 95 percent, of millennials use high street banks even though they grew up in the age of the financial crisis they still trust the old guard; millennials who use technology want it to matter and make their lives easier; assuming technology is added to financial services will work is wrong, millennials are very focused on value; communication is the key, making sure they understand the value and that your services rise above the noise will help position digital firms the best. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.