Embedded finance was poised to take on the world in a big way. Trust in traditional banks was at record lows, and the tech had developed enough to make integrating financial services into the fabric of any company a comparative breeze.
Four years on, and the a16z prophecy seems to be materializing. Brands are rolling out financial products, and their customers are demanding even more.
It’s been a long time coming. The company acquired Power Finance, a credit card program management firm, earlier this year. After a few months of tinkering around in the back end, they can now support brands’ end-to-end issuance of credit cards.
The plan now is to match clients with their banking partners, streamlining co-branded credit card issuance.
Global: Five Fintech Lessons From Five Ecosystems The fintech industry has grown rapidly in recent years, with new companies and innovations emerging across the globe. Here are five lessons from five ecosystems.
Isabelle is a journalist for Fintech Nexus News and leads the Fintech Coffee Break podcast.
Isabelle's interest in fintech comes from a yearning to understand society's rapid digitalization and its potential, a topic she has often addressed during her academic pursuits and journalistic career.