The largest small business lender that you may not even know exists is Amazon Lending. The tech behemoth loans out billions of dollars every year to small businesses on its marketplace.
Today, we learned about a new fintech partnership Amazon is entering into with SellersFi (formerly Sellers Funding). SellersFi is a seven-year-old small business lending fintech focused on e-commerce platforms. They provide e-commerce merchants with working capital, payments solutions and more.
Now, they will likely be ramping up their lending business with this new partnership with Amazon. Merchants on the Amazon marketplace will have access to credit lines up to $10 million.
Back in 2022, Amazon announced they had partnered with Lendistry, so they are not new to fintech partnerships here. It is not clear whether the SellersFi partnership replaces Lendistry or is additive.
Regardless, this points to a broader trend in the verticalization of small business lending. Amazon has deep knowledge of every one of the merchants selling on its platform and is in a great position to measure credit risk.
SellersFi has partnered with Amazon to offer lines of credit to Amazon sellers. This offering will provide these sellers with access to credit lines of up to $10 million through Amazon Lending to support their stores.
Peter Renton is the chairman and co-founder of Fintech Nexus, the world’s largest digital media company focused on fintech. Peter has been writing about fintech since 2010 and he is the author and creator of the Fintech One-on-One Podcast, the first and longest-running fintech interview series.