Financial Health: The Key to the Future of Customer Acquisition

Customer acquisition is a key factor for both traditional banks and online lenders; both use similar marketing tactics to reach customers and expand customer accounts; expensive marketing strategies have led many financial services companies to focus on providing free financial health and planning tools for their customers as part of their marketing strategy for customer acquisition; FICO provides examples from Prosper and Discover in their featured blog post; notes some of the things needed to develop successful financial health and planning tools. Sponsored Blog Post