Financial Firms Find Content Marketing a Crowded Field

Content marketing has become a widely used trend among financial firms to build brand awareness about products; what most companies find is cutting through the noise is quite hard as most companies share content that can seem the same from the user perspective; some are trying different techniques like having users write content or testing different visuals; companies need to figure out the types of pieces that work best for their particular segment. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.