BlackRock Sees Acorns as a Testing Ground for Millennials

BlackRock is leading a $50mn investment round into microinvesting app Acorns to help build out their investment options; BlackRock joins a growing list of traditional financial services firms partnering with apps focused on investments and financial health; the move can also help the asset manager to test the retail markets by seeing how certain products work through Acorns; Jackie Shroyer, a senior analyst for Corporate Insight tells Financial Planning, “BlackRock sees this as a golden opportunity to reach millennials, who within a few years will have started entering their prime earning years and emerged as an economic force.” Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.