Betterment’s Client Diversification Helps Firm to Grow

Betterment has increased its assets under management (AUM) by approximately $1 billion in eight months; AUM is currently $6.2 billion; diversification to new client segments has significantly helped the firm to grow; beginning as a consumer focused platform, it now has a Betterment for Business platform with approximately 300 customers; the early expansion to businesses primarily underserved by legacy providers is likely to be an advantage for the firm as robo advisor offerings increase.  Source