Banks Starting to Use Customers as Product Developers

Banks have started to use their customers as product developers as the look to make the banking experience more personalized; U.K. digital bank Monzo rolled out Monzo Labs to encourage customers to help the company to test products as they build them; the idea will not only help the bank to build a better product but they hope it leads to customers recommending family and friends; even larger incumbents are testing the idea as Citi and USAA have rolled out programs to get customers into pilot programs for testing. Source.

  • Todd Anderson

    Todd is the host of PitchIt: the fintech startups podcast, a weekly interview show featuring emerging fintech founders and leading venture capitalists. He is responsible for leading the content team which covers fintech through daily & weekly email newsletters, editorial, virtual events, and in-person conferences. He has been covering fintech, banking, and venture capital for more than 15 years, including speaking regularly at industry events.